Queen Victoria in Advertising - dr hab. Dorota Babilas
In her long reign, and especially after the Diamond Jubilee, Queen Victoria’s image started to appear in advertising of various commercial products from foodstuffs to bicycles. Victoria’s face, usually borrowed from her official portraiture, connoted high quality, prestige, patriotic loyalty for British goods, but also gave unexpected splendour to many everyday products used by middle-class women. The presentation takes a closer look at Victorian advertising in order to analyse the underlying ideological subtext concerning patriotism, monarchy, gender, modernity, and Empire.